![]() You can have the system targeted to specific customer needs" by using the Web products, says John Keenan, project director at DMR Consulting, the Amdahl consulting subsidiary handling the implementation.AMR Research analyst Peggy Menconi says Clarify's new products help bring E-commerce and CRM closer. But it goes beyond that-self-service will also make it easier for customers to navigate Amdahl's product offerings."Amdahl's products are so complex that any one salesperson can't know the whole portfolio. ![]() ![]() The Sunnyvale, Calif., company anticipates that offering self-service on the Web will lower the cost of sales and service and make Amdahl easier to do business with. Clarify eMerchandising lets businesses draw from customer analysis data and develop personalized marketing campaigns and product offerings.Computer manufacturer Amdahl Corp., already a Clarify customer, is adopting eService, eOrder, and eMerchandising. Clarify eOrder lets customers shop online, then takes orders and manages them through fulfillment it works in conjunction with Clarify eConfigurator, which determines customer needs and then helps configure complex products. The new applications include Clarify Customer Portal, which stores customer information and lets customers communicate with a company via methods such as E-mail and online chat. this week will further extend customer-relationship management to the Web when they unveil application modules that address online support and sales, as well as more conventional interactions with customers.Clarify will introduce its second version of Clarify eFrontOffice, a software suite that handles electronic interactions such as Web customer service, online marketing, and guided E-commerce selling. As much as my knowledge clarify CRM is the product of clarify Inc.It stands for clarify Customer Relationship Management.Oracle and front-office vendor Clarify Inc.
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